I recently came across this advertising for Kraken Rum. First of all, I love the concept behind this rum. Even the double handles on the bottle are piratesc. And the illustratiion of the "kraken" (mythological sea creature) is amazing. I wonder if this was a vintage illustration that they found or if they had it illustrated? The collateral equally matches the mystic of the whole brand for a nicely integrated campaign.
Thursday, March 25, 2010
Posted by Design Muse Blog at 8:58 AM